Lately, many new smartphone manufacturer from China dominate the market. The main strategy of presenting high-featured smartphone with low prices and proved to be very attractive, especially in emerging markets. It is obviously repulsed many smartphone manufacturers. To be competitive, the old players should be able to compensate for the players coming from China.
Samsung has become the largest smartphone manufacturers today. However, although still occupying the position of soft, does not mean unshakable throne. To maintain its market share, especially in developing countries Samsung reportedly decided to add features Optical Image Stabilization or familiarly called OIS into a rear camera of their smartphone in entry-level and mid-range. Some smartphones in the class already exists that brings these features. For example, Samsung Galaxy A5 (2016) and A7 (2016). Features OIS has completed abilities behind the camera, as reported from Gforgames, Monday (08/12/2015).
But apparently not the only feature OIS alone, Samsung also intends to add smartphone features Samsung Pay for mid-range and low-end. Samsung Pay is Samsung's proprietary mobile payment service which is now available in South Korea and the United States. In the near future, this service will also be expanded to China, Spain and the UK in the first quarter of 2016.
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