Facebook Messenger is a Facebook-owned application used to chat with other people. Unfortunately, this application is separated from the main application Facebook. Many users also deplores this decision.
Even so, the application is evidently still widely used by the user. This is evident from the success of the Facebook Messenger app as the second most popular application in the United States. Interestingly, the first position is occupied by the main Facebook app itself.
This data is itself derived from comScore, a digital media analyst firm indicates that Facebook Messenger won a range of 59.5%, well below the major applications up to reach 73.3%. However, Facebook still have to be vigilant because there are underneath the YouTube application stalking with a very thin difference that is 59.3%. While other services.
In addition to the above third application, the rest is controlled by the application of Google Google Search, Google Play, Google Maps, and Gmail is in position 4, 5, 6, and 8. While in position 7 there Pandora Radio. Facebook-owned Instagram app was still in the top 10 with a stand at the 9th position.
Facebook seems to successfully use the strategy separates Facebook Messenger from the main Facebook app. Because each user who installs the application would have to install Facebook Messenger Facebook application in order to chat with other people. Although not the only decisive factor, but there is also the support of new features such as the personal assistant 'M', for example.
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