Ad Block feature in IOS 9 Less favored Publisher

Ad blocking feature in IOS 9 may be advantageous for a number of parties such as users and developers of iOS. But apparently this is not so favored by the publisher.

IOS 9, Apple allows developers to block certain content in their applications. Such as advertising, for example, it can be removed from the application. That information is found in the Safari browser.

But apparently the publisher is not too happy with this. According to information, this can reduce the number of people who saw the ad. Given in this world there are many users who use Apple's iOS mobile platform, of course, this will reduce the dollar purse to be received by the publisher. Currently, there are an estimated 70 billion dollars of money generated from this business.

CEO of Digital Content Next, Jason Kint as reported by The Wall Street Journal (08/30/2015) revealed that ad blocking is real and growing, and increasingly accelerate iOS. Latest figures show that at this time the ads are blocked has increased by 41% and has swallowed billions of dollars in costs for the publisher.